I knew this day was going to come eventually.
The Barbados Tourism Authority revealed today that it has signed a multi-year deal with local superstar Rihanna to exclusively promote Barbados as a tourist destination.
In a press release today, it stated that the three-year partnership officially kicks off in Barbados on August 5, 2011 with a full-length concert of her current “Loud” tour produced by the BTA and Roc Nation.
“Barbados is a place like no other and one of the reasons for this is the spirit and national pride of our people,” said Rihanna. “I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians.”
The BTA release further noted that as an ambassador for Barbados, over the next three years, Rihanna will exclusively promote the destination through advertising campaigns, promotional appearances and via her social media presence.
In addition to her concert in Barbados this summer, Rihanna will promote travel to the island from Brazil during her appearance on tour in September.
Well, this should be interesting. She's brave for sure, because you know what they say about a prophet in his own land. I'm sure they'll be a massive crowd in attendance for sure, definitely the Oval will be needed as a venue for this one.
I'll be sure to bring more on this mega event as time goes on.
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